TikTok is so famous that in August 2020, it was the leader in downloads in the Apple and Google app stores.
There are already more than 2 billion downloads worldwide and more than 800 million active monthly users!
With so many people accessing the platform, creating content and making money , TikTok becomes a diamond mine, ready to be explored by smart brands, which seek to create a lasting relationship with their fans and customers.
If you also want to take advantage of the full potential of this social network to boost your business, we’ll give you some essential tips to help you boost your videos and gain followers on TikTok .
1. Create original branded content
It’s true that TikTok has a lot of dancing, dubbing over other videos and sounds, and challenges, but that doesn’t mean you shouldn’t value originality.
You can get inspiration from other videos, but always try to include your own style, ideas, and ideas! Being original will give you a better chance of going viral. Copying other ideas will make you just another person in the crowd.
Be original across your platforms too. There’s no point in reusing videos from Instagram and Facebook for TikTok . It has a different audience, a different layout, and different ways of interacting.
TikTok videos need to be as original as possible, considering the particularities of the platform and the audience.
2. Propose challenges to gain followers on TikTok
Challenges (or challenges , if you like speaking in English) are so famous and important for the network and for users.
But let’s summarize here:
TikTok challenges are proposals that users launch on the platform to encourage the community to create videos on a certain topic or with some guidance, which is always identified by a hashtag.
The challenge may ask you to tell a story (e.g. #tik tok stories ), share tips (e.g. #takecare ), participate in a campaign (e.g. #orange august ), play a game (e.g. #blindfolded eyes ) and many other challenges.
When you access the “discover” tab, you will find several hashtags and challenges there. Everyone likes to see and reproduce the challenges that arise, and that is why anyone who posts a video in this section gets a lot of views and likes on TikTok .
Doing your own version of an existing challenge — or creating your own — is one of the best ways to get noticed, gain followers, likes, and views.
3. Partner with digital influencers
Influencer marketing is one of TikTok ‘s strengths .
Since this social network allows you to create content easily, many people end up going viral and becoming famous. And brands, of course, can jump on this bandwagon.
That’s what Pantene recently did in the #MeuCabeloDiz challenge , which featured presenter Maísa . In 24 hours, there were already more than 1 million views on the hashtag and thousands of people doing their versions of this challenge .
And you don’t need to partner with TV celebrities. You can bet on micro-influencers , users with regional relevance or in a specific niche.
TikTok even has a platform that helps you find the best influencer for your campaigns: TikTok Increasing Followers
- Encourage and share UGC (User Generated Content)
It is important to keep your radar on to see what people are saying about the brand and, most importantly, to give voice to, encourage and share user-generated content.
Two fashion brands that do this very well are Riachuelo and Amaro . The companies take advantage of content created by other users and celebrities to enrich their profiles and generate interaction.
5. Use strategic hashtags in your videos
We talked about challenges earlier and you noticed that they are found through hashtags, right?
They are very important, as they are the main way of organizing themes and challenges on the platform. Want to find something specific on TikTok ? Just type in a hashtag!
Therefore, knowing how to use them , taking into account those that have to do with your niche and, especially, those that are booming, can bring you several new followers.
6. Maintain the publishing frequency
You want to gain followers on TikTok , right? So, keep posting regularly, so the platform identifies that you are an active user and starts showing your videos to other people who don’t follow your profile.
Maintaining frequency helps show the TikTok algorithm that you are relevant and, of course, gets your brand in front of new users more often.
7. Invest in ads, don’t just rely on organic reach
Like any social network, you can also advertise on TikTok and increase the reach of your publications, Buying more followers.
However, not everything is perfect. TikTok for Business is only available in some countries. Here in Brazil, to be able to advertise, you need to fill out a form and wait for the platform to analyze and approve it.
But while ads on the platform are not available to everyone, you can take advantage of the previous tips, get new followers and even make good money with TikTok .
Oh, and it’s worth remembering that buying followers is never a good practice. Just like on other social networks, getting followers is a job that requires effort to gain engagement.
And don’t forget the mantra for everyone who uses TikTok : Have fun!
