Whether you’re an independent contractor like yourself or a big company, one of the main goals of any social media strategy is to get likes on your posts. And yes! With more and more people on social media, you absolutely have to create content that directly creates engagement with your audience. Whether you’re posting an image of a new product on Instagram or a link to your blog on Facebook, it’s essential that your audience interacts with your post. The first thing to do … Learn how to get more likes on Instagram and Facebook with 8 golden tips (massive that shines)… Let’s go!
How to get more likes on Instagram and Facebook?
Your account doesn’t have many likes?
Maybe this is a good time to change your strategy, right?
You know…
In addition to building strong connections with your followers, those same people can then share your content with their followers, increasing the size of your audience.
And it’s not over…
When you get more likes on Facebook, your post moves higher in people’s news feeds.
Gaining more likes on Instagram will also help ensure that your future posts get more visibility, as the platform’s algorithm works to show users more of what they’ve already shown interest in.
This can also provide a range of other benefits, such as more followers and traffic, as people will view your entire account if they like what you share…
If planned correctly, likes can become an important part of your Instagram strategy. Think about it!
8 Tips to Get More Likes on Instagram and Facebook
Do you know what distinguishes social media posts?
Some posts gain traction quickly while others get very little attention.
There are also many factors that come into play when it comes to engagement across different platforms…
But, let’s focus on Instagram and Facebook!
Here are 8 ways to get more likes on these 2 platforms:
1. Post at the right time
First, to get “Likes” on your posts, you need to post your content when people are active.
If you don’t post at an optimal time, your chances of getting people to see and like your posts will decrease dramatically.
Sometimes it’s not a question of great content, but rather a problem of the people seeing it.
In terms of timing, it varies, but generally, the best times to post on Facebook and Instagram are in the morning before 8am, between 12pm and 2pm, and between 6pm and 10pm.
2. Ask questions
Asking a question at the end of your Instagram or Facebook post gives your audience the opportunity to react and give their opinion.
Not only will asking questions generate comments (which often also result in likes), but it also helps to get likes that are tailored to your overall engagement.
Asking a question at the end of your post increases engagement as well as likes.
Questions… people LOVE them! – They feel involved.
You can ask your followers for their opinion by asking them:
- What is your favorite product?
- Will you attend my event?
- What do you think about this or that…?
Any of these direct questions will get a response from your audience.
You can also ask specific questions that provoke a reaction –
The key to this is to ask a question that is emotionally related or is likely to be a topic that resonates with a broader audience.
Ask simple questions that don’t require a lot of thought from your audience!
Overall, asking a question is a great way to start a conversation with your followers and develop relationships with your prospects.
3. Tag a popular page
By tagging a page or account to a wide audience, you increase your chances of exposure.
Additionally, when you tag an influencer on Instagram or a page on Facebook, they receive a notification, and can share your post with their followers.
Tagging a popular page or account is also beneficial because people are searching for the person or business you tag.
You also appear in their searches because you tagged this page.
This technique can help you gain more likes on Instagram or Facebook, because you are now more accessible to more people.
4. Create great content
Here we are…
Producing great content is THE key to gaining more likes on social media .
Indeed, your content must resonate with your audience to motivate them to respond.
If your content is all bland, no matter what time of day you posted, it won’t get your post a “heart” or “thumbs up”!
Hard, hard, but that’s how it is!
Great content is subjective and varies from industry to industry, but you can get a sense of what your followers want by analyzing your stats and looking at what posts are performing well among your competitors.
5. Use hashtags
Ok… Using hashtags has long been THE thing that boosts engagement on Instagram and other social networks.
But clearly, it’s more important to produce engaging content than to rack your brain for hours over hashtags, eh!
Today there are other very interesting formats that easily generate likes, such as Carousels and Reels.
6. Include people in photo posts
According to statistics, photos with faces in the pictures get more likes on Instagram than photos with only landscapes or other objects.
So it’s important not only to have people in the photos, but also to tag them!
Here are some quick tips to start getting more photos of people on your Insta profile:
- include an image of someone you are collaborating with on a project
- highlighting customers with a fan of the month contest
- give your audience a behind-the-scenes look at your brand
- congratulate a colleague for his work
- Taking pictures at different events – and of course, pictures of YOU!…
7. Focus on your audience
You probably already know this, but your customers are the root of your business’s success.
So, focus on your subscribers and develop your visibility and engagement on Instagram and Facebook with reinforced content – thanks to WHO? Thanks to rapide.ly!
Although the goal is to promote your brand or business, your content should not be entirely business-oriented.
Focusing on what your customers want to see is essential to driving engagement and getting more likes on your posts.
8. Cross-promotions
Cross-promotion is beneficial if you have a large following on one platform, such as Instagram, and are looking to get more traffic on Facebook or Twitter.
For example, if you post something on Facebook, you should also post your content on Instagram and Twitter.
Not everyone is on every social media platform, so you need to cross-promote to target everyone.
