Owning a Shopify store in today’s scenario is just the tip of the iceberg. There is so much to be taken care of to ensure that it’s truly ahead of the curve. However, one thing that even experts cannot ignore is thinking of ways to empower the store’s ranking and allow it to come to the top.
Be it fantastic revenues, enhancing online traffic, or increased satisfaction for customers, the search engine optimization strategy will matter the most. For small businesses in particular, boosting the SEO would be even more daunting. With every New Year come new challenges that might cause an e-commerce store lost. Ok, you are all set to hire a Shopify developer in India but how to ensure that it is blessed with the kind of traffic you are expecting? What is your target when embracing an SEO strategy for your Shopify store in 2024?
Delve into these tactics and learn more about how to get more traffic for your Shopify store while the Shopify development service In India works on it:
1. Keyword research for your e-commerce store
Just like the previous year’s beginning, SEO for your e-commerce store in 2024 needs to begin with keyword research. From researching those phrases and words that the users will type on the search bar when locating stores to monitoring what’s going to stick out till the end of this year, the task is huge.
However, the only difference this year is going to be searching for e-commerce-centric keywords instead of going through the entire mix at once. Ideally, your keyword selection should have a balance of commercial and informative phrases that resonate with your business. That way, users searching for information can reap the benefits through blogs on Shopify sites and those who need to get to your products and services can get their buying intent fulfilled.
2. Rev up your website’s structure
When contemplating optimization strategies for your e-commerce store in 2024, you need to step into ways that improve the website’s structure. For mobile users, it would mean boosting the interface of your site for the better. If you have been trying to segment your website’s structure since last year, you need to make it easier for visitors and search engines to crawl your site’s content. For e-commerce store owners, it is natural to go on adding categories and products. However, that should not take a toll on your online store’s health. So, here are a few things you need to calculate:
- Each product page of your website needs to be reachable easily and not take longer even after a few clicks
- The site’s structure must be devoid of complexities and should be highly scalable
Don’t undermine the significance of simplicity and sort your plan with the Shopify website development service as well. Don’t make the audience run around here and there, not knowing how to get to your site or click on the back button continuously. Keep in mind that a majority of the links is on the homepage to help visitors refer. Therefore, you need to keep the product page far away from the home page.
3. Rely on the built-in features of Shopify
Ask your expert from Shopify e-commerce development service what the best built-in features of your store are for revving up optimization. For instance, you can incorporate the significant keywords in the site’s URL and put the canonical tags at work to steer clear of duplicate content issues.
4. Dive into technical SEO
You weren’t even thinking about technical SEO so deeply until now but this year you simply can’t skip. It is not something that shoppers on your site need to associate with but does a lot to improve the rank of your Shopify store. Some of the steps you need to implement in this regard are image optimization for your website to load faster, sitemap submission on Google Search Console, and creating interlinks with menus that are realistic and understandable. Here is how:
- Promotes engagement as your website’s speed increases and it becomes more accessible
- Get more organic traffic when the search bots crawl your Shopify site
For people with expertise in technical SEO, the task should look easy. They can also work with offshore digital marketing services to ensure that everything falls in place when enhancing your website’s visibility.
Do the tricks and tactics used for optimizing your e-commerce store sound like the usual jargon that goes round and round in a circle every year? It should not be as every year comes with new promises and the strategies shared here should lend a fine touch to your e-commerce store and make it more accessible and visible to viewers.
